Warm Intros

A mutual third party introducing the salesperson to a potential buyer is known as a warm introduction. Let’s say, one of the angel investors in your company knows a Senior VP from the target account – that means the angel investors can introduce you to the Senior VP from the target account.    

Benefits of Warm Introductions

The following are the advantages of warm introductions:

1. Increased trust: The sales velocity increases by building trust through connections. Being endorsed by a mutual third party increases trust between the salesperson and his company in the prospect.

2. Reach decision-makers faster: AEs avoid endless cold calls, cold emails, org charts, and account research because of warm introductions. It helps in shortening sales cycles.

3. Increased conversion rates: Conversion rates naturally improve because of increased trust, and shortened sales cycles.  
   

4. Reduces CAC: Shortening sales cycles, and increasing trust automatically decreases CAC because you don’t have to spend as much as before on ads and other methods of marketing.  

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