AI PLATFORM FOR B2C GROWTH

How Auxia 3x’ed revenue with Vieu.

“For top-down Enterprise GTM, there is no better tool than Vieu. Auxia has more than tripled our revenue in three quarters, and Vieu has been instrumental to that growth.”

Sandeep Menon, CEO of Auxia

Break into your best enterprise accounts.

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Highlights of Auxia’s journey.

Uncovering low-hanging “winnable” accounts

Building a warm intro pipeline to decision makers.

Automating account planning to save 15 hours per AE per week.

3x’ing revenue in three quarters

About Auxia

Industry: Software Development

Auxia is an Agentic Marketing Platform that combines advanced infrastructure with AI agents to seamlessly orchestrate hyper-personalized customer journeys.

With Auxia, marketers can deploy AI agents to deliver personalized content across their most critical customer surfaces (e.g. web, app, email, SMS), uncover nuanced insights, and autonomously optimize each customer’s journey in real time.

Problem Statements

Scaling enterprise GTM in the USA

After raising its seed round, Auxia set sights on landing new enterprise logos in the USA. But as a small startup, cold outreach wasn’t effective, and other channels (like paid ads/events) were too expensive.

Without a scalable and high-trust GTM motion, breaking into enterprise accounts remained a challenge.

More meetings with decision makers, not mid-level managers

Due to cold outbound, many of Auxia’s sales conversations were happening at the mid-management level rather than with the key decision-makers who controlled budget and strategic initiatives.

Without direct access to executives, sales cycles were longer, deals stalled, and the team struggled to drive momentum in high-value accounts.

Improving AE ramp times and productivity

As Auxia expanded its sales team, a key challenge was reducing the time it took for new Account Executives (AEs) to onboard, ramp up, and start closing enterprise deals.

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ENTER VIEU

Building an enterprise GTM motion powered by warm intros and agentic account planning.

Generating a list of P0 accounts based on ICP-fit, reachability, custom signals, and technographics.

Vieu generated a list of accounts that fit the following criteria.

Firmographics: US retail enterprises (10K+ employees) with complex marketing needs.
Decision-Makers: CMOs & senior marketing leaders with budget authority.
Technographics: Companies using GCP, Amplitude, and Blaze for seamless integration.
Custom Signal: Digital non-natives transforming, needing AI-driven marketing automation.
Reachability: accounts that are easily reachable through Auxia’s existing company network.

This helped Auxia AEs hyper-focus on high-value accounts instead of casting a wide net and hoping for results.

Building a pipeline of warm intros into Auxia’s target accounts.

Vieu’s warm intros connected Auxia’s sales team directly with CMOs and other key decision-makers, reducing reliance on ineffective cold outreach.

With direct access to the right stakeholders, Auxia accelerated sales cycles, improved deal conversion rates, and established a repeatable GTM motion for enterprise expansion.

Saving 15 hours per AE per account by automating account planning

By automating account planning, Auxia saved 15 hours per AE per account, freeing up valuable time for sellers to focus on high-impact activities. This allowed them to engage with the right messaging, anticipate objections, and navigate complex enterprise sales cycles more effectively.

RESULTS

In just three quarters, Auxia experienced:

3X Revenue Growth

A significant increase in closed deals and revenue expansion.

50% Faster AE Ramp Time

New hires were able to continue to pipeline growth and close enterprise deals more quickly.

2x AE Productivity

Sales reps spent more time engaging with the right prospects rather than manually prospecting.

Enterprise Market Penetration

Auxia successfully expanded into large enterprise accounts, establishing key relationships with decision-makers.

Ready to experience Vieu for yourself?

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