What Is Stakeholder Mapping in B2B Enterprise Sales

The process of identifying the key people involved in the buying committee, and process is known as stakeholder mapping. It helps you understand the key people’s roles, influence, and stakes.  

How to Do Stakeholder Analysis?

Identify potential stakeholders: Identify all potential stakeholders involved in the decision-making process, including decision-makers, influencers, gatekeepers, end-users, and champions.

Prioritize stakeholders: Prioritize stakeholders based on their influence and interest. Focus on those with high influence and interest to move the sales process forward. Use stakeholder mapping for categorization and to identify who needs the most attention.

Create a plan for engaging with stakeholders: Develop a tailored engagement plan for each stakeholder, including personalized communications, targeted presentations, or specific content that addresses their concerns and demonstrates the value of your solution. Regularly check in and update stakeholders to maintain engagement and build strong relationships.

‍