When Zuckerberg started Facebook, his mission was to connect 8 billion people socially. Vieu is a similar network but for B2B companies. Vieu is on a mission to connect the 50 million companies in the world but for commercial purposes.
The right problem statement at the right time, paired with the right execution rigor. Vieu perfectly aligned with our philosophy of building at 100x right from zero to impact. The kind of rigor that can only be fueled by founders with a compelling vision.
At Incubate and Vela – we looked at the factors below before deciding to invest.
1. Founder-Market fit
The vision of the founders (Samir Manjure and Simon Skaria) is deeply rooted in their extensive understanding of the market progression over the past two decades. The founders bring over 35+ years of combined leadership experience at Microsoft, coupled with a track record of successfully founding and exiting startups. They also bring complementary skill sets that uniquely position them to build an iconic tech company.
More than a decade of building and scaling the CRM & AI verticals ground up at Microsoft has helped them navigate the complexities of the tech landscape, allowing them to see beyond current market conditions and anticipate future needs. Their vision is not merely aspirational; it is informed by real-world experience and a deep understanding of what drives success in the sales tech industry.
2. A Problem Worth Solving
On the one hand, players in the sales intelligence, tooling, engagement, and enablement markets often compete for the same budgets of enterprises. The large number of companies in this sector and the different approaches that they take create cacophony and confusion for the decision makers in these enterprises. Corners seem to be taken.
On the other hand, “B2B sales closing” is still not a completely mastered field, as we have observed in our portfolio companies. No one is satisfied with these tools completely.
This apparent problem, coupled with the recent progress in AI, creates a space and opportunity for newcomers like Vieu, who do not have the technological and business model debt of the older players in the market.
3. The right problem & the right solution
Vieu’s approach to the problem is the most different and the most complete that we have seen so far. It is based on having encountered the problems firsthand and based on first principle thinking.
The company aims to serve as an all-in-one solution for enterprise sellers, offering intelligence, actionable insights, and team observability in a single platform. We foresee that boundaries between sales intelligence, sales execution, and sales enablement will blur, and Vieu has the vision to emerge as one of the winners of a next-generation sales solution.
So, why now?
Spam is no longer just a consumer problem, with the rise of AI tools, it has also infiltrated the business world rendering previously effective sales strategies like the cold outbound obsolete.
The progress in generative AI, the privacy concerns and regulations, the personalization tendency, and developments in areas such as spam and third-party cookies are among the factors that pave the way for next-generation sales solutions like Vieu.
4. Early Traction and Market Demand
The initial traction is promising, with many large public companies and private companies as customers already on board and existing accounts expanding—an indication of healthy demand for their offerings. Vieu’s product is not just another tool; it’s a “must-have” solution that directly impacts revenue generation for its users.
By serving as an all-in-one platform for enterprise sellers, Vieu integrates intelligence, actionable insights, and team observability into a single interface. This innovative approach positions them as frontrunners in next-generation sales solutions.
5. Riding the Wave of Change
The market for sales intelligence, enablement, and engagement is vast. Moreover, Vieu aligns perfectly with current market trends driven by advancements in generative AI, privacy regulations, and personalization demands. These factors create a conducive environment for next-generation sales solutions like Vieu to thrive.
Happy to Partner with Vieu
We believe that Vieu, with its world-class founding team, innovative and customer-friendly business model, lean-thinking, and long-term mindset has a significant opportunity to become a successful new-generation sales enablement platform and an iconic tech company.
“Vieu is a perfect thesis fit for VelaPartners as it leverages the recent progress in generative AI, offering a holistic, targeted, and personalized approach to enterprises, and developing a connection graph that is similar to our own approach at Vela.” - Yigit Ihlamur, GP, Vela Partners.
"The future of B2B sales has arrived with Vieu. Having led lead generation teams myself, I know the struggle, and I only wish Vieu existed back then. I can confidently say that outbound cold outreach in B2B Sales is obsolete. Vieu represents the next evolution—smarter, more authentic connections that will reshape the entire industry. When I met Samir and Simon in Seattle, their vision blew me away. They are not just changing the game—they’re reinventing it." — Kazuki Notsu, Founder and General Partner, Incubate Fund - US.
