Go-To-Network: The Missing Link in Your GTM Stack
Your sales team has the tools. A high-powered CRM, enrichment, intent data, sequences, dashboards, the works. But even with all this, reps are still stuck. Cold emails aren’t landing. Outreach is getting ignored. The pipeline feels sluggish.
Why?
Because the one thing that actually moves deals is missing from your tech stack: human connection.
Enter the Go-To-Network.
The GTM Stack Is Broken (And Everyone Feels It)
Let’s be honest. Your go-to-market engine is good at collecting data. It’s good at automating outreach. But it struggles to create real momentum.
- SDRs are burning through cold lists with little to show
- AEs spend weeks trying to get a foot in the door at key accounts
- RevOps is optimizing processes, but the output is still slow
- Founders are stuck guessing which investor or advisor can help
You don’t need more tools. You need leverage.
And that leverage lives in your network. You just can’t see it yet.
What Is a Go-To-Network?
A Go-To-Network (GTN) is the map of warm connections your company already has across executives, advisors, investors, partners, and even former employees. It helps you identify who in your ecosystem can open doors to decision-makers.
It’s not a CRM. It’s not just a LinkedIn search. It’s the strategic layer your GTM stack is missing.
Where your CRM tells you who to sell to, your GTN shows you who can get you in.
It’s the difference between a cold call and a warm recommendation. Between hoping for a reply and being invited in.
Why Traditional Networks Don’t Scale
If warm intros are so powerful, why aren’t they standard practice?
Because until now, they’ve been a pain to operationalize.
1. Everyone knows someone but no one sees the full picture
Your CRO might know a VP at Stripe. Your investor might have ties to Snowflake. But those dots aren’t connected. Everyone’s network lives in their heads, not in your systems.
2. Warm intros happen by accident
One rep gets lucky. Another hears about a connection in a hallway chat. There’s no structured way to make intros part of pipeline execution.
3. There’s no playbook to scale it across teams
Even if someone pulls off a warm intro, there’s no way to track it, repeat it, or align it across sales, partnerships, and founders.
The result? You leave revenue on the table every week.
How Vieu’s GTN Makes Your Network Actionable
This is where Vieu comes in.
Vieu’s Go-To-Network engine unlocks the power of your ecosystem. It scans your company’s extended network execs, investors, board members, advisors, partners and maps out warm paths to your target accounts.
Here’s how it works:
- Network absorption: Vieu pulls in your ecosystem from your CRM, email domains, LinkedIn, and more
- Connection mapping: It builds a graph of who knows who, down to second-degree and third-degree connections
- Relationship scoring: It ranks paths by strength and influence, so you focus on the warmest ones
- Intro workflows: Built-in features let you ask for, send, and track intros with full visibility across the team
Now your GTM team doesn't have to guess. They can see the warmest paths, prioritize accordingly, and act fast.
Whether it’s an AE working a late-stage deal or a founder looking to raise a round, Vieu helps you move with clarity and speed.
Real Results with a Go-To-Network Strategy
Sales Rep: Closed a stalled enterprise deal after discovering that their CFO previously worked with the prospect’s CTO. One intro, one call, and the deal moved within a week.
RevOps Lead: Integrated GTN into pipeline reviews. Reps now come to meetings with warm paths identified, and deals are progressing 30% faster on average.
Founder: Used Vieu to secure meetings with five VCs in one week, all through second-degree network connections. Zero cold outreach required.
Partnerships Head: Discovered investor overlap with a key partner. That warm bridge opened co-selling opportunities with three mutual accounts.
GTN doesn’t just help you find people. It helps you find leverage.
Building a GTN Culture in Your Org
A Go-To-Network isn’t just a tool. It’s a mindset shift.
Here’s how to build a GTN culture that compounds over time:
1. Add GTN to pipeline reviews
Stop asking, “How do we break in?” and start asking, “Who do we know here?”
Make network visibility part of every deal discussion.
2. Train reps to think in warm paths
Your best reps already do this instinctively. GTN helps every rep act like your best.
3. Align your executive team
Your execs and investors are your secret weapons. GTN gives you a structured way to activate them with clear asks and no back-and-forth.
4. Make intros trackable
No more guessing if the intro was made or followed up on. With GTN, everything’s visible, trackable, and repeatable.
Final Word: Your Network Is the New Funnel
The best sales teams don’t wait for replies. They go through the side door.
A Go-To-Network strategy shifts your motion from cold outreach to relationship-led growth. It brings your ecosystem into the revenue conversation. And it makes intros part of your everyday GTM execution, not a lucky break.
With Vieu’s GTN, you finally have a way to scale warm intros across your entire org. From outbound to fundraising to partnerships, the shortest path to revenue is no longer invisible.
It’s mapped.
See how your network can become your fastest sales channel.
Try Vieu’s GTN in action today.
