How Auxia Unlocked Executive Access to Triple Revenue
Overview : In a crowded AI marketing landscape, Auxia used Vieu to unlock high-trust executive access and build a repeatable enterprise GTM motion powered by relationship intelligence.
Auxia is an Agentic Marketing Platform that combines advanced infrastructure with AI agents to seamlessly orchestrate hyper-personalized customer journeys.
With Auxia, marketers can deploy AI agents to deliver personalized content across their most critical customer surfaces (e.g. web, app, email, SMS), uncover nuanced insights, and autonomously optimize each customer’s journey in real time.
After raising its seed round, Auxia set sights on landing new enterprise logos in the USA. But as a small startup, cold outreach wasn’t effective, and other channels (like paid ads/events) were too expensive.Without a scalable and high-trust GTM motion, breaking into enterprise accounts remained a challenge.
Due to cold outbound, many of Auxia’s sales conversations were happening at themid-management levelrather than with the key decision-makers.Without direct access to executives,sales cycles were longer, deals stalled,and the team struggled to drive momentum in high-value accounts.
As Auxia expanded its sales team, a key challenge was reducing the time it took for new Account Executives (AEs) to onboard, ramp up, and start closing enterprise deals.
Vieu generated a list of accounts that fit the following criteria.
- Firmographics: US retail enterprises (10K+ employees) with complex marketing needs.
- Decision-Makers: CMOs & senior marketing leaders with budget authority.
- Technographics: Companies using GCP, Amplitude, and Blaze for seamless integration.
- Custom Signal: Digital non-natives transforming, needing AI-driven marketing automation.
- Reachability: accounts that are easily reachable through Auxia’s existing company network.
This helped Auxia AEs hyper-focus on high-value accounts instead of casting a wide net and hoping for results.
Vieu’s warm intros connected Auxia’s sales team directly with CMOs and other key decision-makers, reducing reliance on ineffective cold outreach.With direct access to the right stakeholders, Auxia accelerated sales cycles, improved deal conversion rates, and established a repeatable GTM motion for enterprise expansion.
By automating account planning, Auxia saved 15 hours per AE per account, freeing up valuable time for sellers to focus on high-impact activities. This allowed them to engage with the right messaging, anticipate objections, and navigate complex enterprise sales cycles more effectively.
A significant increase in closed deals and revenue expansion.
Sales reps spent more time engaging with the right prospects rather than manually prospecting.
Auxia successfully expanded into large enterprise accounts, establishing key relationships with decision-makers.